OXFORDPROSPECT – A fifth of UK based businesses regard catalogues as out-dated

A fifth of UK based businesses regard catalogues as out-dated, despite a third of those that use them crediting 40% of their overall sales as a direct result of them. According to a new report, recently released by a direct marketing specialist, one in five businesses believe catalogues to be out-dated, despite those that used catalogues seeing two fifths of their sales driven via the channel.

Source: www.oxfordprospect.co.uk

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