Nicholas Newman 6 May 2009
Note: This blog is loosely based on a seminar given by Professor Richard Pichard at Oxford University Reuters Institute for the Study of Journalism, 6 May 2009.
Making money is the whole point for any commercial newspaper enterprise. The trouble is that many in the industry have forgotten that it is making a profit that is important, nothing else. During the period 1960-2000, making money was easy, as advertising spending increased in real terms by 300%. The industries’ advertising clients were not very selective, and editors had few problems attracting the advertising to fill the ever expanding editions.
http://www.oxfordprospect.co.uk/OxfordJournalism.htm

